ACS are proud to power the collaboration between Hirestreet and M&S. The Spring launch is the second drop of M&S product on the Hirestreet site, marking the biggest ever retailer collaboration for the UK’s leading accessible fashion rental platform.
ACS, the exclusive partner for Hirestreet, are a back-end fulfilment provider, envisioning a future where circular fashion is embraced by brands and retailers. Aiming to decouple economic growth from the extraction of natural virgin resources. ACS have invested in ozone sanitisation which eliminates of 99.98% of odours and bacteria off rental garments. Inhouse dry cleaning and the introduction of RFID tags for all garments makes tracking and identification simple. ACS are the industry leaders in rental, resale, renewal and recycling within the fashion industry. Providing brands and retailers with a profitable, circular fashion solution. Which extends end of life clothing and diverts textile waste from landfill. ACS are excited to be able to power the collaboration between Hirestreet and M&S.
First launched in November 2021, the latest collection arrives just in time for Easter. Following the success of the Autumn/Winter offering; where 98% of customers indicated they would rent M&S clothing again from the platform. Proudly an own-brand retailer, M&S is known for quality products which are created with care and made to last – making them ideal for rental. In fact, 95% of Hirestreet customers said they were impressed with the quality of their M&S products. Nearly 90% would look to purchase from M&S in the near future.
ACS Power M&S Collaboration: New Collection
The stylish new collection for Spring consists of 40 new season womenswear pieces. Featuring M&S’s in-house brands Autograph and Per Una. As well as for the first time M&S Collection, all available to rent, from our ACS partners: Hirestreet, for four days from as little as £10. Starting with 16 looks on launch with new styles being added concurrently throughout the season. The collection highlights the exceptional style of M&S clothing with great design, fabric, cut & fit guaranteed.
Shoppers can continue to rent best-selling styles. Including the M&S X Ghost satin midi wrap dress. Which proved to be the most popular item for M&S on Hirestreet in the first collection, rented over 30 times. It outperformed other rental items by over 3 times. The Spring/Summer offer also features new product categories including trousers and jackets, such as the Cotton Rich Belted Utility Jacket [RRP £55.00 available to rent from £11] – made with responsibly sourced cotton and recycled polyester, the comfy, relaxed fit jacket is a staple for the new season.
Since launching last year, the M&S team has worked with Hirestreet to test and learn clothing rental behaviours. Although the fashion rental economy is typically associated with formal dressing, 53% of Hirestreet customers rent M&S products for casual social events.
Richard Price, MD of Clothing & Home, Marks & Spencer said:
“At M&S our focus is ensuring our product is more relevant, more often for our customers’ lives – that’s not just what we offer but how. We know customers are increasingly interested in the circular economy and rental which is why we started our exciting partnership with Hirestreet last year. The feedback so far has been great with Hirestreet users discovering the everyday style & value of our clothing on the platform. We’re continuing to test & learn this Spring/Summer with a new collection which is perfect for a range of occasions – including the holidays and special events we know consumers are really looking forward to.”
Rosie Hartman, Strategy Lead, Hirestreet said:
“We are delighted to continue our partnership with M&S, with the launch of the Spring collection, making this our largest ever retailer collaboration. With a reputation for stylish and quality clothing, M&S items have proved popular from the moment they launched on Hirestreet. Clothing rental is often associated with special occasions, but the popularity of M&S clothes, many of which are versatile for any occasion, demonstrates how the future of fashion rental is changing – today rental fashion is more than just providing temporary access to designer items. We’ve thoroughly enjoyed working with the team at M&S to curate the perfect collection for the new season and can’t wait to hear the response from our customers.”
ACS Powering M&S X Hirestreet Collaboration
M&S and Circular Economy
With ACS, the industry leading circular fashion hub, underpinning the partnership with Hirestreet and M&S show’s their commitment to sustainability. Driving the circular economy as part of their Plan A target to become a Scope 3 net-zero business by 2040. Consumers’ growing sustainability concerns is a key factor in the rental market’s growth. According to The M&S Family Matters Index Report: over a third of consumers now consider climate crisis when purchasing clothes.
As part of their Plan A journey to net-zero, M&S has committed to rapidly reduce emissions. Predicting a third by 2025 and up to more than half by 2030. Its investment in another of ACS’s partners, Zoa forms part of a wider commitment to the circular economy. Including the launch of a new incentivised Shwopping scheme to reward the retailer’s 12.5m Sparks customers every time they Shwop. Pledging to extend the use of sustainable materials. Committing to use 100% verified recycled Polyester in all its products by 2025.
The latest M&S rental edit is live on Hirestreet now and the AW21 collection continues to be available here : M&S | Hirestreet