Our Team

Meet Our Team

Highly experienced executive team

Andrew Rough

Chief Executive Officer

Andrew joined ACS in late 2009. Through this period, ACS has become the largest apparel rental & renewal operation in the UK as well as setting up the US business to its sale in August 2018. Prior to joining ACS, Andrew held several financial and commercial positions in industry with both US listed and UK private companies. Prior to this, Andrew was a Senior Manager with Arthur Andersen. Andrew qualified as a chartered accountant in 1995 after previously graduating from Edinburgh University with a BEng (Hons) Electrical & Mechanical Engineering in 1990.

Anthony Burns Headshot

Anthony Burns

Chief Operating Officer

Tony joined ACS in 2006. Throughout this period, Tony has led the company’s operations through the execution of the long term growth strategy. Tony has driven operational alignment and effectiveness across the business, both in the UK, and in the US to exit. Tony has held a variety of senior operational and planning roles in third-party logistics companies, and in-house operations. Tony graduated with a BEng (Hons) in Civil Engineering in 1996 and followed this with an MSc in Logistics and an MBA at Strathclyde Business School in 2013.

Joni O’Brien

Chief Customer Services Officer

Joni joined ACS in 1998. In this period, Joni has become an expert in the traditional menswear rental sector and is a specialist in running large customer service teams. Joni ensures that customers’ requirements are met and, where possible, exceeded. Joni is a skilled professional and she promotes a positive customer services ethos throughout the organisation.

Christopher Mooney

Chief Revenue Officer

Chris joined ACS in 2021. Starting his career in sales with the global sports brand Adidas, he has worked through managing commercial revenue in distributors, wholesale & retail for Ecco footwear globally, Under Armour & New Era in Europe, to leading the UK fashion division for Lectra, a technology SAAS business. Chris has a strong network of contacts throughout fashion retailers & brands, he is driven by challenging the fashion industry through change.

Paula Minowa


Paula started her career in FMCG marketing with RHM and L’Oréal, then crossed the border into retail. Having held senior roles at Boots and Asda she became Managing Director at Ann Summers, CEO of Strauss Innovation in Germany and COO at Moss Bros Group Plc. After her successful Executive career, Paula became a Non-Executive Director and Advisor, with roles within manufacturing, retail-related services and retail. Paula also co-founded Retail Realisation LLP, where she used her in-depth knowledge of operations, restructuring and leadership to help her clients.

Our Network

We are not on this journey alone. We are proud to work with a network of organisation’s that share our vision for the future of fashion.